Above: Bonobos.
Image Credit: Bonobos
Wal-Mart Stores is in advanced discussions to buy online men’s fashion retailer Bonobos, Recode reported on Friday, citing sources.
Wal-Mart and Bonobos have agreed on a price and the deal is in final
due diligence, Recode said. Nordstrom is an investor in Bonobos.
The website said that the price of the deal could not be learned, but
a retail business would likely fetch one to two times revenue. Bonobos
has $100 million to $150 million in revenue and was valued at $300
million in 2014, the article said.
The world’s biggest retailer has been working aggressively to close
the gap with rival Amazon under the leadership of Chief Executive Doug
McMillon and new e-commerce chief Marc Lore.
The deal, if announced, would become the fourth e-commerce acquisition by the retailer in less than a year.
Wal-Mart declined to comment while, Bonobos did not respond to the requests for comment.
Lore has overseen the acquisition of three other online retailers,
shuffled management and made two-day shipping free on all online orders
over $35, without any membership fees to compete with Amazon’s popular
Prime shipping program.
(Reporting by Divya Grover in Bengaluru; Editing by Alden Bentley and Cynthia Osterman)
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