A
recent study conducted bycomScorereveals that iPhone ownership in one
of the most important markets in the world, the US, reached an all-time
high level, boosted by the latest iPhone 7 and iPhone 7 Plus.
The
study, titled "2017 US Cross-Platform Future in Focus," reveals that
Apple’s iPhone 7 and iPhone 7 Plus accounted for 15% of all the 85.8
million iPhones owned by Americans aged 13 and older in Q4 2016.
Trend of US iPhone users by device family
Regarding the owners of otheriPhonemodels,
the report reveals that 48.4 million people in the US use iPhone 6
smartphones, compared to 17.8 million people who place calls and
socialize with friends on an iPhone 5 or earlier device.
Millions of users might consider upgrading this year
The
70 million people who currently use iPhone 6 or older smartphones
created by Apple could be looking to upgrade their devices with either
last year’s iPhone 7 or this year’s iterations. Obviously, some of these
users will certainly be interested in the anniversary iPhone 8, with a
new design and OLED display.
Smartphone platform market share
In addition, theiPhone 8is
also rumored to come with fast charging, AR features and 3D sensing
cameras, which would certainly make it very appealing to owners of
iPhone 6 models who have used their smartphones for over two years. When
the iPhone 6 was released, Apple recorded a boom in iPhone's installed
base, and iPhone 8 could be a good reason to upgrade. A stainless steel
chassis is said to be featured on the iPhone 8, while Apple must still
fix the issue with integrating the Touch ID under the display.
The
study reveals that iOS adoption among smartphone users of at least 13
years old reached 43% in the United States, during the last three months
ending December 2016. Android is placed at 54%, while BlackBerry and
Windows 10 Mobile barely make it to the chart.
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